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Privacy Policy

Updated August 16, 2021

Our Commitment to Privacy

We respect your right to privacy. This statement explains our policy regarding the collection, use, disclosure and protection of personal information. In this statement, “We” refers to Diamond Pet Foods, our service providers, and third parties we work with to collect and analyze data.

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The data we collect

We collect data about our users through various means, including:

  • You can provide personal information directly to us through web forms, surveys, or other means. This includes, but is not limited to, name, address, phone number and email address.
  • You can share information with us from social media platforms. This information is provided to us through third-party services, like Facebook, based on your sharing preferences.
  • We collect information about the way you use our website and interact with our content.
  • We collect information about our users provided to us by tracking tools like browser cookies. This information includes demographic, interest, geographic, browsing and device data.

How we use the data we collect

  • Personal Information — We use personal information to contact you directly based on your inquiry or request. We may use your personal information to send you email newsletters or promotions. You have the option to opt out of email marketing by clicking on the unsubscribe link in the footer of our emails. Personal information may be shared with service providers as needed to fulfill your request or respond to your inquiry. Your personal information will never be sold to a third party.
  • Social Media Data — We use data collected from social media platforms to better understand the people who are using our website. We also use this data to serve relevant ads to our users and to people similar to our users. The social media data we collect is anonymized. We do not connect personal information to the data we collect from social media platforms.
  • Demographic, Geographic and Device Data — We use demographic, geographic and device data to better understand the people who are using our website. This may influence the types of content we create or the types of products we offer. The demographic, geographic and device data we collect is anonymized and aggregated.
  • Affinity and Interest Data — We use affinity and interest data to serve ads to people we believe may benefit from our products. Affinity and interest data is anonymized. We do not connect personal information to the affinity and interest data we use.
  • Browsing and Interaction Data — We use cookie tracking to better understand the type of content our users browse around the web and how our users interact with our content. We use this data to improve our content and to target users with ads. Browsing and interaction data is anonymized. We do not connect browsing and interaction data to personal information.

How we collect data

We use tracking cookies and pixels to collect data. Cookies are small files that are stored in your browser. Pixels are small files that deliver data to third parties when loaded. Cookies and pixels allow us to collect data about the way users interact with content. They also allow us to serve remarketing and interest-based ads to users across the web. Specifically, we use the following cookies and pixels on our website for the following purposes:

  • Google Analytics
    • Website Analytics
    • Remarketing with Google Analytics
    • Google Analytics Demographics and Interest Reporting
  • Google Ads
    • Conversion Tracking
    • Remarketing
  • Facebook Pixel
    • Website Analytics
    • Conversion Tracking
    • Remarketing
  • Amazon Pixel
    • Remarketing
  • StackAdapt Pixel
    • Conversion Tracking
    • Remarketing
  • Lucky Orange
    • Website Analytics

How to contact us

If you have questions or concerns about our privacy policy or your data, you can contact us on our contact page found here.

Changes to this statement

We reserve the right to make changes to this privacy policy at any time. When changes are made, the date at the top of the page will also be changed.

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